1. Customer Orientation---- Analyze customer requirements, make good communications to get goods impression and satisfactory from clients from all aspects.
2. Product Guidance---- Produce high Quality products, supply high efficient products
3. New Innovation--- Continuous exploration of customer requirements, researches and innovations, and provide mature solutions
4. Target-oriented --- Clear target, clear responsibility, work hard to acheive the final target
5. Long term vision --- To be the first rate of industrial power tool manufacturer.